The purpose of a SWOT analysis of a business organisation?

Answer 1

Swot can be seen as a strategy tool- it helps to define activity necessary to defend your business against threats( eg theft,fraud,risky loans if you're in financial sevices), similarly it helps to clarify whether your strenghs,weaknesses and opportunies are within or outside your organisation.Some argue that you should ensure that your internal strengths match your external threats and are used to seize opportunities.Similarly,beware situations where your threats are lined up against your weaknesses-that's a recipe for difficuties ahead.