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In the UK, a daily allowance is of 2,000 calories for an average adult female and 2,500 calories for an average adult male is recommended (as a base line).

If a person is more or less active than an average person, then they will need more or less calories; a person should consume enough calories so that they maintain their weight (ie it stays within ±2 lbs or ±1 kg).

Food nutritional labelling in the UK uses the average adult female when providing a percentage of the daily allowance (for energy, fat, sugar, etc), which is extremely funny when applied to a chocolate confection which is advertised as "not for girls" (ie it is meant for "men").

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