the littlest fellow is a tarsier in a cage
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because it is short for Littlest Pet Shop, i think
The activation code for the game Littlest pet shop for pc is on the box the CD came in.
Maybe they ran out of money and could not run it anymore, or they wanted to replace LPSO (Littlest Pet Shop Online) with it.
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Because everything that you buy in the toys stuff is really small and hence the term "Littlest Pet Shop".