You have to buy Club Penguin toys, clothing, figures, or books, or any Club penguin things, If they do they'll come with a code, which you will have to enter on Club penguin to get the treasure book. Hope this helped!
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a treasure book is a book that you get if you type a code in from a soft toy
This "Club Penguin Blue Book" that you are talking about, is not something on Club Penguin, you may have mistaken it for the "Treasure Book", it is a common mistake. In the Club Penguin Treasure Book lies rare old and exclusive clothing and items, that are only avaiable now in that book. As you may see them in the catalog, there are many other items that can be unlocked. To access the Treasure Book, you will need a special code from a Club Penguin game, toy or book. Note: Not all Club Penguin games, toys and books inculde a special code that unlock the Treasure Book. Sometimes, you will receive a couple cool items with some coins.
The answer is MMCODE13
You have to have a toy code. Type it in the unlock items part and you will be in the treasure book.