The money that a contestant won was spent on prizes that had dollar amounts, so that there was greater involvement of advertisers and retailers. The later syndicated version had both cash and prizes, though still with ample advertising by the prize suppliers.
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Originally, after winning a round, contestants spent their winnings purchasing prizes that were presented onstage. Some of the prizes included the Wheel of Fortune Dalmatian Dog, Furniture, Appliances, Electronics, and Various items that sponsors wanted shown on Television
The daytime edition of the Wheel of Fortune began in 1975 with Chuck Woolery as the host and Susan Stafford turning the letters. Originally, all the money won in a round was then "spent" buying prizes of various types. As on the Price is Right and other daytime shows, the makers of these products or services provided them to the show and paid for their display. One unique item was a life-size ceramic dalmatian dog, which gained the nickname of Sheldon and became the show's "mascot". The price of the ceramic dogs was originally set at $154. Money not spent after a round could be left in the player's "account, but could only be spent if and when they won another round.
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Usually on clothes, make up or magazines;;;;; mostly eating and partying with friends, buying new computer games CDs...............
More money is spent on gambling than video games each year. Global gambling revenue, including online platforms like Mega888, exceeds that of the video game industry, with gambling generating over $400 billion annually, compared to around $200 billion for video games.