You need to always remember... Pikachu is here. nerd
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You get the fishing rod at your home after the elite four.
one of the fisherman on route 32 will give you a fishing rod.
there is no ultra rod in Pokemon Yellow. the rods that you may obtain are old rod, good rod and super rod.
The old rod is located in Route 32 from a Fishing Guru (look for him) The Super rod is located in Route 12 from...again..a fishing guru (look for him)
You can trade or use your fishing rod. Another way is to buy the Magikarp from the man in P.C. Center just before M.T. Moon. $500 for Magikarp.