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Mostly because they could get big sponsors ship deals for example matel and all the Action Figures they produce for them.

also many companies mostly companies focusing on childen products would not buy commericals time. the more people you have wanting to buy commercial time the more you can charge

also anther factor was during the time it changed the owners wife was running for a political election and as not t get slamme on the campaign they made it more family value oriented

not to mention the wwe former wwf has almost always been pg for its 50 plus year history. the only time it wasntwas for a few years inthe 90s early 2000s when they had strong competiton that was offering a more muture style and was winning in getting money now there is no competiton or at very least lack of competition and they are making tons of money there is no need to change a busines modell that worked for them 45 years out he 50.

it be like mcdonalds announcing tomorrow that they are becoming a fine dining establishment and charging 100 per plate

its just smart business for them

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Q: Why did the WWE go form pg 13 to pg?
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