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Ed Sullivan was willing to pay up to $10,000 for a single performance. The Beatles manager, Brian Epstein, was more interested in the exposure of the Beatles on American television. He negotiated for three appearances with the Beatles receiving top billing. Sullivan offered Brian $3,500 for each show. He agreed to pay the group's transportation and lodging. Since the Beatles third appearance was pre-taped, the deal was modified; they were paid $3,500 for each live appearance and $3,000 for the taped performance. Grand total: $10,000, plus expenses. It was a win-win situation for both parties. Sullivan earned the best ratings for any television program (at that time) and the Beatles got exposure in the US at a crucial time in their career as a group.

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Q: How much did Ed Sullivan have to pay the Beatles?
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