answersLogoWhite

0

Ed Sullivan was willing to pay up to $10,000 for a single performance. The Beatles manager, Brian Epstein, was more interested in the exposure of the Beatles on American television. He negotiated for three appearances with the Beatles receiving top billing. Sullivan offered Brian $3,500 for each show. He agreed to pay the group's transportation and lodging. Since the Beatles third appearance was pre-taped, the deal was modified; they were paid $3,500 for each live appearance and $3,000 for the taped performance. Grand total: $10,000, plus expenses. It was a win-win situation for both parties. Sullivan earned the best ratings for any television program (at that time) and the Beatles got exposure in the US at a crucial time in their career as a group.

User Avatar

Wiki User

13y ago

Still curious? Ask our experts.

Chat with our AI personalities

EzraEzra
Faith is not about having all the answers, but learning to ask the right questions.
Chat with Ezra
ProfessorProfessor
I will give you the most educated answer.
Chat with Professor
RafaRafa
There's no fun in playing it safe. Why not try something a little unhinged?
Chat with Rafa

Add your answer:

Earn +20 pts
Q: How much did Ed Sullivan have to pay the Beatles?
Write your answer...
Submit
Still have questions?
magnify glass
imp