Qualitative: Description with your own point of view: Description with numbers, exact.
ex: the table is blue; that would be qualitative data, because another person mite disagree and say it was red. all though if i measured the table and said it was 42cm, that would be quantitative, because im using numbers and its an exact measurement.
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Quantitative research focuses on collecting numerical data and analyzing it through statistical methods to find patterns and relationships. Qualitative research, on the other hand, involves collecting non-numerical data through methods like observations and interviews to understand phenomena in-depth. Quantitative research aims to quantify relationships and generalize findings, while qualitative research seeks to explore experiences, meanings, and perspectives.
well to start with the advantages * The results are statistically reliable and the disadvantages * · Quantitative market research projects often include larger numbers of respondents (quantity, as the name implies) and for that reason tend to cost significantly more than qualitative market research does. well to start with the advantages * The results are statistically reliable and the disadvantages * · Quantitative market research projects often include larger numbers of respondents (quantity, as the name implies) and for that reason tend to cost significantly more than qualitative market research does. well to start with the advantages * The results are statistically reliable and the disadvantages * · Quantitative market research projects often include larger numbers of respondents (quantity, as the name implies) and for that reason tend to cost significantly more than qualitative market research does.
Advantages of qualitative research are: does not need strict design plan; gains more detailed data; data can be studied in the form written evidence and visual evidence. Disadvantages are: the gathered data can be skewed since it is interpreted by researches opinion; the research method is time consuming and can last for months or years; gives the researcher a subjective view of the study and its participants. Advantages of quantitative research are: researcher can measure and analyze data; research can be used to test hypothesis in experiments. Disadvantages of quantitative research are: the context of study or the experiment is ignored; does not study objects in its natural settings; a large sample must be studied to be statistically accurate.
Quantitative research focuses on numerical data and statistical analysis to generalize findings to a larger population, while qualitative research concentrates on understanding human behavior and experiences through non-numerical data such as interviews, observations, and case studies. Quantitative research aims to measure the relationship between variables, while qualitative research seeks to explore phenomena in-depth to gain a deeper understanding.
Some researchers prefer quantitative research because it allows for statistical analysis and generalizability of results, while others prefer qualitative research because it provides rich, detailed insights and allows for a deeper understanding of complex phenomena. The choice between the two often depends on the research question being addressed and the preferred methodology of the researcher.
Qualitative research focuses on exploring attitudes, behaviors, and experiences through methods like interviews and observations to gain insights into complex phenomena. Quantitative research, on the other hand, uses numerical data and statistical analysis to measure variables and relationships in a more structured and objective manner. Qualitative research is often used to generate hypotheses and explore new areas, while quantitative research tests hypotheses and establishes patterns through numerical data analysis.
Experimental methods involve manipulating variables to establish cause-and-effect relationships, while non-experimental methods focus on observing and describing behavior without intervention. Experimental methods provide stronger evidence for causation, but may be more artificial, while non-experimental methods are more naturalistic but may lack control over variables. Both approaches have their own strengths and limitations depending on the research question.
Sociology and social psychology both study human behavior in social contexts. However, sociology focuses on larger social structures and institutions, while social psychology focuses on individual behavior within those structures. Sociology often uses quantitative research methods, while social psychology typically uses experimental and qualitative methods.