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First of all, only certain iPods can allow photos. So when your iPod is connected, on the main page of the iPod info, there will be a Photos tab.
Connect the iPod to the USB cable and plug it in tho the computer. Itunes should open and ask you to sync. You can the select you iPod and add music to it from the music tab. then click apply. (open itunes if it doesn't start when you plug the ipod in)
If there in a playlist on iTunes, they should be in your music library. Look for the song on the musci library, and you should be able to drag it to your iPod. (I'm not sure if it's different for iTunes for Windows.) p.s. playlisits dont work on ipod shuffles.
One can get a device tab on iTunes by changing the device settings. Someone can also add shortcut to iTunes on their toolbar of their Mac advice, like a device tab.
You can use Tipard ipod transfer pro. You can also use FonePaw iOS Transfer.The programs make it easy to transfer music/video/images from PC to iPod, and to backup files from iPod to computer.