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The goal of a brand name is to provide an easy way to recognize and remember the name that evokes a positive response in consumers.
For example, many shoppers prefer to buy "brand name" products as opposed to the generic kind because of their perceived value. Once the registration is complete and the trademark has been granted the company who is now owner of the trademark will be legally protected from other companies to use whatever is included in the trademark granted, i.e. they cannot use the registered brand name, the logo, the slogan or any other item included in the trademark.
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What is the difference between brand positioning and a big idea of a brand and how do you define big idea in simple terms?
The difference between brand position and a big idea is how a given advertising idea is placed.
The Difference Between a Brand Name and a Generic Shoe?
In the world of shoes, there is a heavy amount of competition between generics and brand names. After all, it is an industry that makes a lot of money each year, so companies fight very hard for the business they get. Due to aggressive advertising campaigns, many people feel like there is some major difference between brand name shoes and generic ones. The reality is that there is not much difference between a generic and brand name shoe.
What is difference between trade mark and brand mark?
brand mark-symbol or pictorial design that distinguishes product trademaek-brand for which the owner claims exclusive legal protection
What is the difference between Branding and Brand Management?
branding is something which make your mind to choose particular thing
What is the difference between mega brand subbrand and flanker brand?
The mega brand subbrand modifies or augments the mega brand's associations in a certain product market context. Flanker brand or fighting brand can be introduced to fight a competitor. The purpose is to protect the initial brand from the battle or fray.
