Direct Intermediaries-
* companies can sell directly to consumers or retailers without intermediaries. it also includes reaching Institutional buyers.
*Selling of product & services via internet.
*If product is technically complex this system can be preferred.
* Ex. Banking services, Health services, credit cards, petrol/diesel (companies own outlet), education etc.
Indirect intermediaries-
*Goods may move through a set of intermediaries. Most FMCG companies follow this.
*Intermediaries know the market very well when compared to manufacturers.
*Ex. consumer durables and pharmaceutical products, mobile phones etc.
Chat with our AI personalities
F...Off... i dnt hv any answer thts y im searching
ihhkkjjknm,n
"Sales in" is an action that you "sell" your products to any member "in" your distribution channels like distributors or retail outlets.After that, distributors or retail outlets sell the product to end user that is customers. It is called "Sell out" (of distribution channel).
Adidas uses both a direct and indirect distribution channel for selling their products. The company will sell directly to the customer which make sup more than 58 percent of their profits. However, the company also sells as a wholesaler to other retail establishments around the world.
andiyazi