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Differentiate between Customer Perception and Expectation
The difference between customer expectations and customer perceptions. Customer expectation is what the customer expects according to available resources and is influenced by cultural background, family lifestyle, personality, demographics, advertising, experience with similar products and information available online. Customer perception is totally subjective and is based on the customer's interaction with the product or service. Perception is derived from the customer's satisfaction of the specific product or service and the quality of service delivery. The customer gap is the most important gap and in an ideal world the customer's expectation would be almost identical to the customer's perception.
In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. Understanding customer needs and knowing customer expectations could be the best way to close the gap.
2) the difference between the customer's expectations of the service provided and the company's provision of the service. In this case, managers are not aware or have not correctly interpreted the customer's expectation in relation to the company's services or products. If a knowledge gap exists, it may mean companies are trying to meet wrong or non-existing consumer needs. In a customer-orientated business, it is important to have a clear understanding of the consumer's need for service. To close the gap between the consumer's expectations for service and management's perception of service delivery will require comprehensive market research
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ProfessorCustomer perception refers to how a customer views or interprets a product, service, or brand based on their personal experiences and interactions. Customer expectation, on the other hand, refers to what a customer anticipates or desires from a product or service, often based on marketing messages, word-of-mouth, or past experiences. Perception is shaped by expectation, as customers compare their expectations to their actual experiences to form their perception.
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What is the Difference between object perception and person perception?
Object perception refers to the process of recognizing and understanding inanimate objects, while person perception involves perceiving and interpreting information about other individuals, including their traits, behaviors, and emotions. Person perception typically involves a more complex analysis due to the dynamic nature of human interactions and social contexts.
What is the relation between image perception and patronizing behavior?
The relationship between the two is that if a customer's perceived image towards a company or product and service is good then people will be influenced to patronize it.
What is the difference between perception and perspective?
Perception refers to how we interpret and make sense of sensory information, while perspective is a specific point of view or way of looking at a situation or topic. Perception is about how we process information received by our senses, while perspective is shaped by our experiences, beliefs, and values.
What is the difference between indirect perception checking and direct perception checking?
Indirect perception checking involves using non-verbal cues or external sources to confirm our interpretation of someone's behavior. Direct perception checking involves asking the person directly to clarify their behavior or intentions. Both methods help prevent misunderstandings and improve communication.
What is the difference between attention and perception?
Attention involves focusing on particular information while perception involves interpreting and making sense of that information. Attention is the process of selecting which information to process, while perception is how we interpret and understand that information. Attention determines what information gets processed while perception is the process of assigning meaning to that information.
