Why does Santa Claus look like he does?
Santa Claus's modern appearance, with his red suit and white beard, is largely influenced by the iconic image created by Coca-Cola in their advertising campaigns in the 1930s. The red suit became popular due to Coca-Cola's branding strategy, and the image of Santa as a jolly old man with a white beard has been reinforced through various cultural depictions in films, books, and advertisements over the years.