answersLogoWhite

0

It is the slogan for the United Negro College Fund. It originated in 1972 when they teamed up with the US Ad Council to come up with a slogan. It is still used today.

In fact, the US AD Council contacted Alex Kroll, then the Creative Director of Young & Rubicam Advertising assigned the creative project to Forest Long who oversaw a team of junior copy writers and art directors.

Copywriter Gregory Bruce and Art Director Jay Green first developed a series of Wall Street Journal print ads with a young Black man whose face was painted white with the headline: "How Much Would You Give If It Were The United White College Fund?" and added the closing tag: "Because A Mind Is A Hellava Thing To Waste" as a throwaway thinking the use of off the cuff language would piggy-back the successful PSA campaign "Give A Damn" used by Creative Great Tony Isadore.

The Ad Council and The Directors of The UNCF bristled at the wordage and it was changed to the slogan still in use today - "A Mind Is A Terrible Thing To Waste"

User Avatar

Wiki User

13y ago

Still curious? Ask our experts.

Chat with our AI personalities

ViviVivi
Your ride-or-die bestie who's seen you through every high and low.
Chat with Vivi
EzraEzra
Faith is not about having all the answers, but learning to ask the right questions.
Chat with Ezra
CoachCoach
Success isn't just about winning—it's about vision, patience, and playing the long game.
Chat with Coach

Add your answer:

Earn +20 pts
Q: Who said Mind is a terrible thing to waste?
Write your answer...
Submit
Still have questions?
magnify glass
imp