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It is the slogan for the United Negro College Fund. It originated in 1972 when they teamed up with the US Ad Council to come up with a slogan. It is still used today.

In fact, the US AD Council contacted Alex Kroll, then the Creative Director of Young & Rubicam Advertising assigned the creative project to Forest Long who oversaw a team of junior copy writers and art directors.

Copywriter Gregory Bruce and Art Director Jay Green first developed a series of Wall Street Journal print ads with a young Black man whose face was painted white with the headline: "How Much Would You Give If It Were The United White College Fund?" and added the closing tag: "Because A Mind Is A Hellava Thing To Waste" as a throwaway thinking the use of off the cuff language would piggy-back the successful PSA campaign "Give A Damn" used by Creative Great Tony Isadore.

The Ad Council and The Directors of The UNCF bristled at the wordage and it was changed to the slogan still in use today - "A Mind Is A Terrible Thing To Waste"

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Q: Who said Mind is a terrible thing to waste?
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