A sophisticated & professional industry called Indian Advertising
Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began
Shop front signages
From street side sellers to press ads
The first trademarks
Handbills distributed separately from the products
18th Century
Concrete advertising history begins with classified advertising
Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly).
Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type, ornate fonts, more fancy, larger ads
Newspaper studios train the first generation of visualisers & illustrators
Major advertisers: Retailers like Spencer's, Army & Navy and Whiteaway & Laidlaw
Marketing promotions: Retailers' catalogues provided early example
Ads appear in newspapers in the form of lists of the latest merchandise from England
Patent medicines: The first brand as we know them today were a category of advertisers
Horlicks becomes the first 'malted milk' to be patented on 5th June 1883 (No. 278967).
The 1900s
1905
- B Dattaram & Co claims to be the oldest existing Indian agency in
Girgaum in Bombay
1912
- ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake
1920s
- Enter the first foreign owned ad agencies
- Gujarat Advertising and Indian Advertising set up
- Expatriate agencies emerge: Alliance Advertising, Tata Publicity
- LA Stronach's merges into today's Norvicson Advertising
- D J Keymer gives rise to Ogilvy & Mather and Clarion
1925
- LR Swami & Co, Madras
1926
- LA Stronach & Co (India) Pr. Ltd, Bombay starts
- Agency called National set up for American rather than British
Advertisers
- American importers hire Jagan Nath Jaini, then advertising manager
of Civil and Military Gazette, Lahore. National today is still run by
Jaini's family
- Beginning of multinational agencies
- J Walter Thompson (JWT) opened to service General Motors business
1928
- BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up
1929
- J Walter Thompson Co Pr. Ltd formed
Indian agencies, foreign advertising in the thirties
1931
- National Advertising Service Pr. Ltd. Bombay set up
- Universal Publicity Co, Calcutta formed
1934
- Venkatrao Sista opens Sista Advertising and Publicity Services as first
full service Indian agency
1935
- Indian Publicity Bureau Pr Ltd, Calcutta established
1936
- Krishna Publicity Co Pr. Ltd, Kanpur begins operations
- Studio Ratan Batra Pr. Ltd, Bombay established
- Indian Broadcasting Company becomes All India Radio (AIR)
1938
- Jayendra Publicity, Kolhapur started
1939
- Lever's advertising department launches Dalda - the first major
example of a brand and a marketing campaign specifically developed
for India
- The Press Syndicate Ltd, Bombay set up
Indianising advertisements in the forties
1940
- Navanitlal & Co., Ahmedabad set up
1941
- Lux signs Leela Chitnis as the first Indian film actress to endorse the
product
- Hindustan Thompson Associates (HTA), the current incarnation of
JWT, coins the Balanced Nourishment concept to make Horlicks
more relevant to India
- Green's Advertising Service Agents, Bombay formed
1943
- Advertising & Sales Promotion Co (ASP), Calcutta established
1944
- Dazzal, Bombay comes into existence
- Ranjit Sales & Publicity Pr. Ltd, Bombay started
1945
- Efficient Publicities Pr. Ltd, Madras set up
- Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India
1946
- Eastern Psychograph Pr. Ltd., Bombay set up
- Everest Advertising Pr. Ltd, Bombay established
1947
- Grant Advertising Inc, Bombay formed
- Swami Advertising Bureau, Sholapur started
1948
- RC Advertising Co, Bombay set up
- Phoenix Advertising Pr. Ltd, Calcutta formed
Corporate advertising in the fifties
1950s
- Radio Ceylon and Radio Goa become the media option
1951
- Vicks VapoRub: a rub for colds, causes ripples with its entry
in the balm market
1952
- Shantilal G Shah & Co, Bombay
1954
- Advertising Club, Mumbai set up
- Express Advertising Agency, Bombay
- India Publicity Co. Pr. Ltd., Calcutta
1956
- Aiyars Advertising & Marketing, Bombay
- Clarion Advertising Services Pr. Ltd, Calcutta
1957
- Vividh Bharati kicks off
1958
- Shree Advertising Agency, Bombay
1959
- Associated Publicity, Cuttack
Creative revolution in the sixties
1960
- Advertising Accessories, Trichur started
- Marketing Advertising Associates, Bombay set up
1961
- Industrial Advertising Agency, Bombay comes into existence
- Bal Mundkur quits BOMAS to set up Ulka the same year
1962
- India's television's first soap opera - Teesra Rasta enthralls
viewers
1963
- BOMAS changes names to SH Benson's
- Stronach's absorbed into Norvicson
- Lintas heading for uncertainty
- Levers toying with giving its brands to other agencies
- Nargis Wadia sets up Interpub
- Wills Filter Tipped cigarettes launched and positioned as made for
each other, filter and tobacco match
1965
- Kersey Katrak sets up Mass Communication and Marketing (MCM)
1966
- Government persuaded to open up the broadcast media
- Ayaz Peerbhoy sets up Marketing and Advertising Associates (MAA)
1967
- First commercial appears on Vividh Bharati
1968
- Nari Hira sets up Creative Unit
- India wins the bid for the Asian Advertising Congress
1969
- Sylvester daCunha left Stronach's to run ASP; later sets up
daCunha Associates
1970
- Frank Simoes sets up Frank Simoes Associates
The problematic seventies
1970-1978
- National Readership Studies provided relevant data on
consumers' reading habits
1970
- Concept of commercial programming accepted by All India Radio
- Hasan Rezavi gives the very first spot on Radio Ceylon
1971
- Benson's undergo change in name to Ogilvy, Benson & Mather
1972
- Western Outdoor Advertising Pvt Ltd (WOAPL) introduces first
closed circuit TV (CCT) in the country at the race course in
Mumbai
1973
- RK Swamy/BBDO established
1974
- MCM goes out of business
- Arun Nanda & Ajit Balakrishnan set up Rediffusion
1975
- Ravi Gupta sets up Trikaya Grey
1976
- Commercial Television initiated
1978
- First television commercial seen
1979
- Ogilvy, Benson & Mather's name changes to Ogilvy & Mather
Glued to the television in the eighties
1980
- Mudra Communications Ltd set up
- King-sized Virginia filter cigarette enters market with brand name
of 'Charms'
1981
- Network, associate of UTV, pioneers Cable Television in India
1982
- The biggest milestone in television was the Asiad '82 when
television turned to colour transmission
- Bombay Dyeing becomes the first colour TV ad
- 13th Asian Advertising Congress in New Delhi
- Media planning gets a boost
1983
- Maggi Noodles launched to become an overnight success
- Canco Advertising Pvt. Ltd. founded
- Manohar Shyam Joshi's Hum Log makes commercial television
come alive
- Mudra sponsors first commercial telecast of a major sporting event
with the India-West Indies series
1984
- Hum Log, Doordarshan's first soap opera in the colour era is
born
- Viewers still remember the sponsor (Vicco) of Yeh Jo Hai
Zindagi!
1985
- Mudra makes India's first telefilm, Janam
1985-86
- 915 new brands of products and services appearing on the Indian
Market
1986
- Sananda is born on July 31. The Bengali magazine stupefies India
by selling 75,000 copies within three hours of appearing on the
newsstands.
- Mudra Communications creates India's first folk-history TV
serial Buniyaad. Shown on DD, it becomes the first of the
mega soaps
- Price quality positioning of Nirma detergent cakes boost sales
1988
- AAAI's Premnarayan Award instituted
1989
- Advertising Club Bombay begins a biennial seminar called
'Advertising that Works'
- Advertising & Marketing (A&M) magazine launched
Tech savvy in the nineties
1990
- Marks the beginning of new medium Internet
- Agencies open new media shops; go virtual with websites and
Internet advertising
- Brand Equity (magazine) of The Economic Times is born
1991
- First India-targetted satellite channel, Zee TV starts broadcast
- Close on the throes of the Gulf War enters STAR (Satellite
Transmission for Asia Region)
1992
- Spectrum, publisher of A&M, constitutes its own award known as
'A&M Awards'
- Scribes and media planners credit The Bold And The Beautiful
serial on STAR Plus channel as a soap that started the cultural
invasion
1993
- India's only advertising school, MICA (Mudra Institute of
Communications Ahmedabad), is born
- Tara on Zee TV becomes India's first female-centric soap
1995
- Advertising Club of Bombay calls its awards as Abby
- Country's first brand consulting firm, SABRE (Strategic Advantage for
Brand Equity) begins operations
1996
- The ad fraternity hits big time for the first time by bagging three
awards at the 43rd International Advertising Festival, Cannes
- Sun TV becomes the first regional TV channel to go live 24 hours
a day on all days of the week
1997
- Media boom with the growth of cable and satellite; print medium
sees an increase in titles, especially in specialised areas
- Government turns towards professional advertising in the private
sector for its VDIS campaigns
- Army resorts to the services of private sector agencies
- Advertising on the Internet gains popularity
- Equitor Consulting becomes the only independent brand consultancy
company in the country
- Several exercises in changing corporate identity
- For the first time ever, Indians stand the chance of winning the $ 1-
million booty being offered by Gillette as part of its Football World
Cup promo 1998
- Events assume important role in marketing mix
- Rise of software TV producers banking on ad industry talent
- Reinventing of cinema -advertising through cinema begins
1998
- Lintas becomes Ammirati Puri Lintas (APL)
1999
- B2B site agencyfaqs.com launched on September 28, 1999
- The Advertising Club Bombay announces the AdWorks Trophy
In the new millennium
2000
- Mudra launches magindia.com - India's first advertising and marketing
Gallery
- Lintas merges with Lowe Group to become Lowe Lintas and Partners
(LLP)
- bigideasunlimited.com - a portal offering free and fee ideas for money
launched by Alyque Padamsee and Sam Mathews
- Game Shows like Kaun Banega Crorepati become a rage; media buying
industry is bullish on KBC
- Kyunki Saas Bhi Kabhi Bahu Thi marks the return of family-
oriented soap on TV
- French advertising major Publicis acquires Maadhyam
2001
- Trikaya Grey becomes Grey Worldwide
- Bharti's Rs 2.75-crore corporate TV commercial, where a baby
girl is born in a football stadium, becomes the most expensive
campaign of the year
2002
- Lowe Lintas & Partners rechristened Lowe Worldwide
- For the first time in the history of HTA, a new post of president is
created. Kamal Oberoi is appointed as the first president of HTA
financial advertising
i also dont know
india
The periodization of history of India has different elements. The period of 1500 - 1000 BC was called the Vedic period. The period of 322 - 187 BC was called the Mauryan period.
Asian ancient mediual madernc or in simpler words you can say the Indian history is divided into 3 periods HINDU.....when the Indian rulers ruled in India MUSLIM...when the mughals came India and established the mughal empire BRITISH.....when the east India company came India as a small trading group and consolidated power over India
financial advertising
Advertising Standards Council of India was created in 1985.
Ogilvy and Mather was voted the top advertising agency in India in 2013.
yes it is
Advertising in the Philippines started in 1824. This was done through newspaper advertisements. It then grew to boxed announcements in 1847. After that the history of advertising went to illustrated vignettes in 1859.
Henry Rush Boss has written: 'A brief history of advertising' -- subject(s): Advertising, History
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Erickson McCANN
history of housing finance in india
Jennifer Wicke has written: 'Advertising fictions' -- subject(s): Advertising, Advertising in literature, American literature, Books, Commerce, English literature, History, History and criticism, Knowledge, Literature publishing
Max mullar wrote the history of India