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The double word square is pink (including the center star square). The double letter square is light blue.
It is a double word score square.
The first person to play doubles the points for their first word, because the starting square is a double-word square.
It is a double word score, so it's usually pink
The center square on the Scrabble board is the star. It's where the tiles are placed to start the game. The person who starts the game gets double points for their word when they place their tiles on the star, but only for that one time. Double, triple points are added to a player's score, when he or she lands on the colored squares.