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visual codes are things that are used to construct visual texts

eg

-lighting

- camera shot (extreme long shot, long shot, mid shot, close up, extreme close up)

- camera angle (high angle, eye level, low angle)

- composition (rule of thirds etc)

- lighting

- use of line

conventions are things that are constant within a society

that the viewer will recognise and gain meaning from

for example colours are a big one - white can symbolise purity and peace in australian society.

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12y ago

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