you dont you go up to route 43 i think it is and then to the lake of rage. go north from mahogany town to the building and go out of it north.
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After the Pokemon league go back to the desert resort where the statues of the Pokemon are and profeser elm will give you a ragecandybar to wake up the statue Pokemon
Beat 7 GYM leaders then Prof Elm will call you saying something wrong with the goldenrod tower then defeat Team Rockets scheme and when you do you can pass the guy
You need to first buy a RageCandyBar from him, and then go to the Goldenrod Radio Tower and beat up Team Rocket (as well as the Team Rocket executive there) in order to get the person on Route 44 to disappear.
So far as I have seen it does not do anything.But after you buy it he still wont let you go past him,until you have the other seven badges.To get to Blackthorn city.
The Ragecandybar is not obtainable in FireRed and LeafGreen.