Just click add friends and then type the person's PSN username
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There are procedures that are described in the PS3 when you try to add friends and involve sending a message to someone
Sure if they are actually friends send them an email or just text there cell phone. No you need your PS3 to message someone on the PSN
First, you have to sign in then you go to friends then go up to add a friend and put there account.
play an online game and you go back to the home screen, go to your friends list and go to friends met and add ppl.
when your in the first lobby, press triangle in your on the ps3, and it will show you a list of all your friends who have black ops