ring up Microsoft and they should take it in for free if its in warranty but if it isn't they they will charge you.
if your out of your warranty do not pay Microsoft do this :
take your x-box apart (you van find find how to do this on you-tube or Google) clean all the moving parts in your drive and lens with surgical spirits and cotton buds and put bake together works every time!!
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Not sure if this is right for the elite but for the white type you just get a butter knife and stick it under the tray to the right, open the tray time just right and thenpull it out when the tray would normally open.
Either your laser in the drive has died or there is some dust that is causing it to fail reading. See if you can fix it by blowing some compressed air into the drive. If that fails open the Xbox and clean the lens with some optical cleaner. If something else is wrong with the drive either purchase a new drive (you will need to flash it) or a new Xbox. If your not a tech whiz you could also take it to a local repair shop.
give it a bit of a wipe or get the disk cleaned Many fixes are on the internet. A temporary fix would be repeatedly opening and closing the tray until the game plays, another is to put the game disc in with the xbox lying on its side, when the 'play dvd' error comes up, stand the xbox up, open the tray and shut it. Also go into your system settings and clear your cache. Next step would be to replace your disc drive. You must use the same type of disc drive that your system uses, or switch out motherboards entirely. If your problem is like mine, none of these methods worked, and you need to send your xbox to microsoft, so you can spend $100 bucks and wait a month while they fix it. but why pay them that much when you can a new one for $160 for a new machine?
If your Xbox is broken you can call Xbox Support maybe they cant tell you how to fix it. Or you can send it in a gaming store as some do fix it for you.
First, your Xbox needs tones of ventilation. Do not keep it cramped with other belongings. Your Xbox needs to be cool and dry. Also, you need your Xbox away from other heating electronics, direct sunlight, and heating vents. Did this solve your problem?