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Literally, it's a barrel of (or for) crackers.

Before the (relatively recent) development of pre-packaged food, things like crackers or pickles were shipped to stores in large containers (such as, for instance, barrels) and sold in smaller, weighed or measured quantities to consumers (much like what is nowadays called "bulk foods").

A general store might, therefore, have a cracker barrel.

The term is also the name of a chain of combination restaurant/gift shops, frequently located near interstate highways.

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