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During the 50's and the very early 60's, everyone was following the same sort of way of life in Great Britain. It had all been based around artists like Little Richard and Elvis Presley, but when artists like the Beatles came along with their completely different way of dressing and their very radical haircuts (not to mention their music which was very much like their haircuts), people just started buying their records by the millions. The reason for this was because the Beatles were different and the people wanted change, so one-by-one all the Elvis fans became Beatles fans and so on. Before anyone could grasp what was going on, the whole country was listening to them (And there is a similar story to The Rolling Stones as well). And that is why they had such a huge impact on the world.

They were extremely popular, for lack of a better explanation. The fervor over The Beatles was unlike any band since them. Why were they popular? They made good music. The individual members of the band had interesting personalities which made them icons, and the songwriting ability of The Beatles is immense. The Rolling Stones were sort of the badass alternative to The Beatles (where most of The Beatles' earlier songs were pop songs, The Stones were considered hard rock at the time). Both bands spoke to a generation that was extremely pissed off at authority due to the war in Vietnam, civil rights, etc. And finally, both bands appealed to the drug culture that was increasingly prevalent in the 60's.

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