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Basically, this is done to get your attention. Whatever the volumn of your TV set during the program that is on, you may or may not be paying attention. The company paying for the commercial (and the program that it is broadcast during) wants to make sure that you are paying attention to their commercial.

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17y ago
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16y ago

Broadcasters themselves more than less likely do not do this, it is the people who produce the commercials who make their commercials loud, and they do it to attract your attention.

It is also likely a technique to assure that you still hear the commercials, even if you drift away from the television (as most of us do) during the commercial breaks. My recommendation is to not watch television at all, a better question would be:

"Why do YOU PAY for your cable/satellite service provider to deliver hundreds of advertisements to you on a daily basis?"

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Q: Why does TV volume go up during commercials?
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