Because Nike paid him a sh** ton of money too, if you see any brand name in popular songs, Music Videos, movies, etc that company usually dishes out big bucks to have their name put into that song, music video, movie etc.
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Mostly Jordens and some other Nikes
converse nike n shoes from urban outfitter :)
best guess is a pair of blue high tops by Adidas or Nike
Eminem is 5 feet 8 inches.
He used to when he was younger.