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Advertisers use many techniques to grab a consumer's attention. Since television is an expensive advertising medium, from the cost of producing the commercial to the cost of airing it, some advertisers have employed the use of modulated audio - they pump up the volume so you'll get the message.

The actual increase can be as little as 1 dB (dB is short for "decibel level," the unit measuring the volume of sound). But when the commercial is placed, for example, near the quiet ending of a movie, the jump in volume can seem much larger.

Many consumers are opposed to the louder volume but advertisers continue to use the technique. This has prompted the development of volume-leveling devices such as a TV volume regulator, purported to keep the TV's overall volume at a uniform level.

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Q: Why are commercials louder then the show you are watching on t.v?
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Are commercials louder than regular programming?

Yes, on some channels I have noticed that the volume gets louder. The audio in TV commercials has compression. Compression tends to make all sounds uniform, and when used correctly it makes it easier to hear softer passages in the dialog. The audio track on most shows has some or minimal compression. However, the typical commercial has lots of compression, so it is louder than the normal show volume. The NBC station in the Washington, DC area really jacks up the compression - much more than any of the other channels. The solution is simple. Use the Mute button!


Will watching a tv show live help ratings - if you DON'T have a Nielson box?

no


Was TV invented to show commercials?

Well, I'm not completely sure, but what I think is that the TV shows that are on are on because the company of commercials that pay for it. Like, you know on YTV there's always commercials of Toy products, Cleaning products, Food products, Restaurant commercials and many more? And how they always seem to repeat, even once or twice every commercial? Well, showing commercials during shows pays for the shows. That's why TV was sort of invented for commercials. I hope this helped! :D *-*


What is the salary of the Duggars from tv show?

every 20 minutes, (not including commercials, of course,) they get payed approx. $70,000.


Is the purpose of a TV show to sell products?

No. Obviously the purpose of TV shows is to entertain. The products i.e. commercials are used to pay for said TV shows.

Related questions

Are commercials louder than TV?

I'd think so. Its pretty unfair!!


How much time do people waste watching commercials?

The amount of time people waste watching commercials can vary depending on their viewing habits. On average, studies estimate that people spend around 13-16 minutes per hour watching commercials on television. However, with the rise of streaming services and ad-blocking technology, people have more opportunities to avoid or skip commercials, reducing the overall time wasted.


What is the effect of watching tv commercials to childrens?

It makes them buy the product when they are old.


Can you fast forward commercials on live tv with a dvr?

no but you can record tv shows and watch them later. you can only fastforward through commercials when watching a recording.


How do TV commercials make any money?

TV commercials make money through advertising. Companies pay TV networks to air their commercials during popular shows or time slots. The more viewers a TV show or time slot has, the more money the TV network can charge for advertising. Additionally, companies may pay extra for prime advertising spots during highly anticipated events, such as the Super Bowl.


What is a TV show's share?

The number of people watching the show divided by the number of people watching television at that time


Can a church show TV commercials in their services?

Yes.


What would be the main reason for watching the TV show Dexter?

The main reason for watching the tv show Dexter is if someone enjoys that type of show.


Studies show that 70 percent of consumers make their purchasing decisions While at home prior to shopping After leaving the store While they are still in the store While watching TV commercials?

While on the toilet


Can you show someone drinking on tv?

They can drink on television shows but not on commercials.


What do you think about watching tv?

it can be entertaining or boring depending on the movie or show you are watching.


What is A Televisions Share?

the number of people watching the show decided by the number of people watching television at the same time.