The one before Brian Epstein was Allan Williams.
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Technically after he died they managed themselves (you could also say they put their career in their business (Apple Corps))
Brian Epstein, his full name was Brian Samuel Epstein.
The Beatles
Ed Sullivan was willing to pay up to $10,000 for a single performance. The Beatles manager, Brian Epstein, was more interested in the exposure of the Beatles on American television. He negotiated for three appearances with the Beatles receiving top billing. Sullivan offered Brian $3,500 for each show. He agreed to pay the group's transportation and lodging. Since the Beatles third appearance was pre-taped, the deal was modified; they were paid $3,500 for each live appearance and $3,000 for the taped performance. Grand total: $10,000, plus expenses. It was a win-win situation for both parties. Sullivan earned the best ratings for any television program (at that time) and the Beatles got exposure in the US at a crucial time in their career as a group.
The Beatles were comprised of four very talented singer/songwriters. John Lennon, Paul McCartney, George Harrison, and Ringo Starr were/are great songwriters. They ability to write and play excellent music contributed greatly to their success. They were also diverse in movies, and television. They were pioneers in music videos. They were also very well liked, by most people. They were new, fresh, and very different from the music that had come before them. They also had a great manager in Brian Epstein and a terrific producer George Martin.
Record-store manager Brian Epstein visited them in the Cavern Club in Liverpool, after some of his customers asked him about a record they made in Germany ("My Bonnie", backing singer Tony Sheridan), that he couldn't find in any catalogs. He took an interest in the band, and became their manager.