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Long accustomed to sluggish ratings, the station recently hired yet another news director - this time from a smaller market. Princell Hair, will replace Roger Bell as NC for KCBS. Hair led Baltimore's WBAL's 5, 6 and 11 p.m. newscasts from second to first place during his tenure there. Hair most recently served as corporate news director for CBS. "This is a very important position, so I really spent the time and feel very strongly that he's the person to lead us going forward," said KCBS General Manager David Woodcock. Hair, 34, has been in television news for 11 years. He spent a year as news director at WMAQ-TV, the NBC-owned station in Chicago, and then went on to the network's Baltimore station. Bell left KCBS last week. Bell was hired at KCBS by then-GM John Severino in 1999 after a successful tenure as executive producer at WNBC-TV New York's top-rated late news. Bell could not be reached for comment.

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Q: Who replaced Roger Bell at KCBS-TV?
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