According to Guinness Records, the world's longest running TV commercial is the Discount Tire Company's "Thank You" commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA. The commercial involves an old lady throwing an unwanted tire into the glass window of Discount Tires, while the voice-over suggests that if a customer is not happy with their tires, then please return them...Thank you. It gained such popularity that it is still shown, and won the Hollywood Radio and Television Society's World's Best Broadcast Advertisements of 1976 certificate. .
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Not exactly sure what you mean by "single episode TV show" since every show airs a single episode at a time but, Meet the Press has been airing since 1947 but if you mean a non-news scripted show, then the American Soap Opera Guiding Light would be the answer. It began its TV run in 1952 after debuting as a radio show in 1937 so while the show had a 57 year TV run it actually lasted 72 years.
That would be the 'Tootsie Roll Pop' commercial ('How many licks does it take?') which first ran in 1970.
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Having debuted in 1968, 60 Minutes is the longest-running television show in prime time today.
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No, it is not.The longest running TV show which still airs to this day is called "Meet the Press". It was first aired in 1947 and still runs to this day.The second longest is "Le Jour du Seigneur", a French TV show which first aired in 1949 and still runs today.The third longest is "Sanremo Music Festival", an Italian musical show which began 1951 and still runs today.Scooby Doo was not aired until 1969.However the TV show which is the largest watched all over the globe (as in most watched, not longest running) is Doctor Who, a British Sci-Fi show which is aired in over 94 countries, and has won the Guinness World Record for being the most watched and most widely shown TV show in history.