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Since most people only pay to see a film once in the theater, and pre-opening hype is geared to getting people to want to go see a movie as soon as it opens, any given film will do one quarter to one half of its total business over its opening weekend. Few films have "legs", or stay in the theaters for weeks on end, so, for many films, especially summer blockbusters, a strong or weak opening weekend determines whether the film will be a financial success.

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16y ago

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