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Mandated by federal law, the monroney label is the window sticker that is attached to every new vehicle sold in the United States. Proposed in March of 1958 by Senator Michael Monroney, Chairman of the Senate Subcommittee on Automobile Marketing Practices, the bill required an automobile manufacturer to attach a label to the window of each new vehicle. This label would show the manufacturer's base price, all standard equipment, all optional equipment and their prices, destination and delivery charges, federal, state, and local taxes, prep charges, and suggested retail price. It may also show the average fuel economy. This allows a consumer to walk into an automobile dealership and find an itemized, accurate price tag on every new vehicle.

The bill became a law on July 7, 1958, and starting on September 1 of the same year manufacturers were required to attach the labels to a window of each vehicle. A dealer or manufacturer found guilty of removal or alteration of the label can be fined up to $1000 and/or imprisonment for up to one year. It may only be removed by the purchaser of the vehicle.

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