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Have great big signs out front, that anyone driving by can see. Advertise in places that are free and are seen by a lot of people. Put up advertising flyers near schools, churches, malls, beaches, theaters and places where people work or go to. Make phone calls. Do not have the car wash on days when it's rainy or has a good chance of rain.
Pretty girls holding signs wouldn't hurt.
Better yet, have the pretty girls do the washing of the cars and ask up-front for a certain amount donation. Do not go crazy here or you'll have no cars to wash. And, do not encourage the young women to wear anything that might be inappropriate once wet.
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