IMMI must consider its future and plan now in ordr to remain on top
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the media he used is painting,
'Medium' is singular, 'media' plural. Not all people realize this, but use 'media' as if it were singular.
Niche media is known as narrowcasting and it is information aimed at a narrow audience such as an ad addressed towards teens and children. Mass media is information addressed to a large number of people in a short period of time. Addressable media is information delivered to people of a certain address location.
Interactive media design refers to the designing, creation and evaluation of interactive media, or media with user interaction. It is related to the concepts of interactivity and human computer interaction.
Oil painting and any other media you can think of.