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Niche media is known as narrowcasting and it is information aimed at a narrow audience such as an ad addressed towards teens and children. Mass media is information addressed to a large number of people in a short period of time. Addressable media is information delivered to people of a certain address location.

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Q: What are niche media mass media and addressable media?
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What are niche media mass media ans addressable media?

Niche media targets a specific audience segment with specialized content. Mass media reaches a wider audience through channels like television and newspapers. Addressable media delivers tailored messages to individual consumers based on their preferences and behaviors.


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