Roy Morgan polls have people who go around to houses and ask people their opinions on various things and then leave a 200-300 page book with more questions from every thing to what you think of your brand of toothpast to what you what on TV and why.
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Most public opinion polls contact people through random digit dialing, online surveys, or mail surveys. Random digit dialing involves calling randomly selected phone numbers, while online surveys are sent to a targeted group via email or social media. Mail surveys are sent through the postal service to a selected sample of addresses.