moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example of unrelated diversification.
Hell to the prof
Google applies many different types of diversification.
Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. An example would how the Virgin conglomerate produces music but also has an airline. This is a key factor of economies of scope.
Hell to the prof
crops
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.
Procter & Gamble
Procter & Gamble
Holding Companies frequently diversify into unrelated businesses. For example General Electric is present in Banking, Real Estate, Aircraft Leasing and many more industries.
Indian tobacco Company Ltd has diversified into lifestyle products , food business, packaged industry
one is JG Summit Holdings- conglomerate firm with numerous unlike business industries