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Industrial PSYCHOLOGISTS WORK WITH ORGANIZATIONS IN THE AREAS OF:

Selection and Placement

  • Developing assessment tools for selection, placement, classification, and promotion of employees
  • Validating test instruments
  • Analyzing job content
  • Developing and implementing selection programs
  • Optimizing placement of personnel
  • Identifying management potential

Training and Development

  • Identifying training and development needs
  • Formulating and implementing technical training and management development programs
  • Evaluating the effectiveness of training and development programs relative to productivity and satisfaction
  • Planning careers

Organizational Development

  • Analyzing organizational structure
  • Maximizing the satisfaction and the effectiveness of individuals and work groups
  • Facilitating organizational change

Performance Measurement

  • Developing criteria
  • Measuring utility
  • Evaluating organizational effectiveness

Quality of Worklife

  • Enhancing the productive outputs of individuals
  • Identifying factors associated with job satisfaction
  • Redesigning jobs to make them more meaningful

Consumer Psychology

  • Assessing consumer preferences
  • Identifying consumer reactions to new products
  • Developing market segmentation strategies

Engineering Psychology

  • Designing work environments
  • Optimizing person-machine effectiveness
  • Developing systems technologies
By:M.H.KHAN Bangash.
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Areas of industrial psychology include employee selection and assessment, training and development, performance management, organizational development, workplace behavior and motivation, and work-life balance. These areas focus on enhancing employee well-being, productivity, and organizational effectiveness.

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