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Gestalt's principles of design:
1. Figure-ground Relationship- design elements are perceived to be either figure (objects of focus) or ground (background)
2. Similarity- Designs with similar elements (e.g. color, size and shape) tend to be perceived as a single group. Color results in the strongest grouping effect
3. Proximity- Elements placed closely together are perceived to be related
4. Closure- People tend to perceive a set of individual elements as a single, recognizable pattern rather than multiple, individual elements. Used to create interest and emphasize simplicity.
5. Good Continuation- Aligned elements are perceived to be related. Used to indicate related elements
With examples: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm
http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm5.
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