Joining the bandwagon is phrase used when people join a protest or other popular movement.
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"Joining the bandwagon" means to follow a popular trend or activity that has gained widespread attention or support. It can involve adopting a particular belief, fashion, or behavior simply because it is popular or well-liked by others.
Joining or jumping on the bandwagon is when a person or person starts supporting something is popular.
Bandwagon propaganda, which aims to persuade people to join a cause simply because "everyone else is doing it." In this case, the politician is trying to create the impression that joining his team is the popular choice and the right thing to do by stating that everybody is doing so.
The propaganda technique used in this example is bandwagon. It creates a sense of belonging and encourages individuals to join the group of people who already own the product.
Bandwagon
Stereotyping involves attributing certain characteristics to a group of people based on their membership in that group. Bandwagon propaganda aims to persuade individuals to adopt a particular belief or behavior because others are doing so. While stereotyping is about generalizing characteristics, bandwagon propaganda is about influencing behavior through social pressure.
The bandwagon effect is persuasive because people tend to follow the actions or beliefs of the majority to feel accepted, validated, or to avoid missing out on something perceived as valuable or desirable. It is a form of social proof that can lead individuals to conform to group behavior even if they have doubts or uncertainties.