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advantages:

  • Universally understandable - crossing language and culture boundaries
  • Deliver clear messages with minimal detail
  • Easy to read
  • Reduce the amount of control elements that clutter up user interfaces
  • There's an international standard for some pictograms - making these particular pictograms carry very specific and unchangeable meanings

disadvantages:

  • Rely heavily on context - can easily lose meaning when out of context
  • The amount of new ones has created immense diversity where before there was core simplicity
  • Can be confusing when not enough detail and/or too many pictograms are grouped together
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