White face make-up originally came about many years go when those allowed to speak to the emperor could only do so through a screen. When people would approach to speak to him they would paint their faces so he could see where they were through the veil.
Also, years ago when Geisha would meet their patrons and perform, the only lighting was candle and lantern light, the white face make-up reflects light better than a non painted face, making them more visible in a dimly lit room.
It is also said that the white make-up is used to hide the blush of young inexperienced Maiko.
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Geishas are Japanese.
Geishas are associated with Japan.
There are no Geisha at all in China. Geisha are Japanese.
Japanese geishas have been around for a long time in Japanese history, with known variants existing as far back as the late 600. Throughout their time, geishas have always been entertainers of sorts.
Geisha are important because they uphold and continue Japanese culture and traditions.