1. They are among the most popular plays to stage, so they are constantly being read by actors and directors who want to stage them.
2. Shakespeare is the most studied writer in English so students both at schools and Universities are reading him all the time.
3. Shakespeare's poetry is so great and his way of putting things so powerful that people mine it for great quotations.
4. The plays are enormously entertaining, so if you have the misfortune to be unable to see them performed on stage, or to see a film made from one of the plays, you can always read one and imagine a performance.
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His plays are being performed, translated, analysed, studied and adapted every day, everywhere in the world.
because he was a good writer and entertainer
he was not of an age ,he was for all time (said when shakespear was still alive)
His work has been passed down through the years. People still read and listen to Shakespeare because his poetry is more pure then today's poetry.
Shakespeare spoke English so of course most of the words he used are still in use today. If you are talking about words that we have no record of anyone using before Shakespeare did, "puking" and "assassination" come to mind.