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What Tobacco Control miserably fail to recognise is that any publicity is good publicity. The more they condemn smoking, the more it appeals to a large number of youths - the "forbidden fruit" effect. (But then, if Tobacco Control were actually effective, they would lose their easy, lucrative jobs for life!) The tobacco company is simply doing a bit of reverse psychology.

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Q: Why would a tobacco company want to stop youth from smoking?
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