Well, you could of done something that hurt his feelings, or offended him in any way. Or maybe he wants to move on. There is also the possibility that he is going through something hard like a parent divorce, family sickness, or something else and doesn't want to share with you, therefore ignoring you. But sometimes, you didn't do anything wrong and he is playing a game with you, which is clearly not a good friend. There are endless possibilities.
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