Becasue the word 'nativity' comes from the roman word, 'navitus', meaning to follow, like the three wise men and shepherds follow the star, leading to Jesus
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The Christmas story is called the nativity because it refers to the birth of Jesus Christ in Bethlehem, as described in the New Testament of The Bible. The term "nativity" comes from the Latin word "nativitas," which means "birth." It is a common term used to specifically refer to the birth of Jesus in Christian tradition.