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Communication is the life blood of an organization. Communication plays a significant role in connection with quality issues. Communication is an important means of realizing quality. There is strong relationship between good communication and successful quality implementation. Although communication has always been key requirement of good management, it's even more important in the implementation of total quality management (Schmidt and Finnigan).

Total quality management depends on communication that flows in all directions up, down and laterally. Internal and external customers have to let know suppliers what they need. Suppliers have to let know their customers what they can realistically provide.

IBM is a good example of TQM organization that recognized the importance of communication in its quality attempts.

Finally the success of an organization's quality efforts relies largely on focusing on the right objectives and its ability to communicate them to the customers both internal and external. To conclude as stated by American Management Association International, "For total quality to work, communication between all levels in the organization is vital. Because total quality is a game that everyone must play".

Thus it's important to note that without effective communication, TQM will not work in an organization.

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Degree Courses in mass communication?

Institute of Niche Management & Technology (INMT) is a registered and a well - known education trust. INMT is a reputed institute with the belief to impart standard education and training to its students - in the dynamic, niche and the upcoming disciplines of Management and Technology.Institute of Niche Management & Technology (INMT) has been established as a premier institute for growth and success of advanced education programs in Management and Technology.INMT has the foundation of quality, excellence and trust within our own unit.Contact INMTWebsite:http://www.inmtonline.comEmail:contactus@inmtonline.comINMT distance education courses have been carefully designed and prepared by subject matter experts from industries, with main focus on the quality of course material and covering every possible aspect of the subject. Our courses are accessible by everyone who has the keen interest to rise in his / her career in very reasonable budget.Who Should Join INMT?All the working professionals, students and individuals who want to be a Software Architect, Enterprise Architect, Business Analyst, EAI Architect, Project Manager, Quality Expert, Advertising & Public Relations Expert and want to grow fast in their career with huge salaries.INMT is a premier institute which provides specialization in:· Information Technology· Advanced Diploma for Enterprise Application Architect· Advanced Diploma for Application Integration Architect· Advanced Diploma for Software Architect· Advanced Diploma for Business Analyst· Advanced Diploma for Enterprise Resource Planning (ERP)· Advanced Diploma in Customer Relationship Management (CRM)· Advanced Diploma in Project Management (PM)· Advanced Diploma in Total Quality Management (TQM)· Media, Mass Communication & Advertising· Advanced Diploma in Mass Communication· Advanced Diploma in Advertising & Public Relations· BPO, Call Center· Advanced Diploma in Customer Relationship Management (CRM)· Personality Development & Soft Skills· Certificate Course in Personality Development & Soft SkillsINMT courses have been designed based on the unique requirements of present & upcoming market. We do a continuous detailed study of various industries and design the courses based on the huge market requirement. Some of the industries we usually target are - Multinational Companies, Management Consultancies, Health care industry, Telecom industry, Retail market and financial industry.


What are the communication failure consequences?

Communication failure is generally, caused due to many factors like using imperfect mode of communication, linguistic abnormalities and the so-called communication gap. Failure in effective communication may lead to misunderstanding or total failure in the expression of ideas. This may lead to bad effect on the listener as well. Sometimes, failure in communication creates dividing lines between two people e.g., silences between husband and wife may lead to misunderstanding and finally to divorce.


How verbal and nonverbal communications can work together to help improve total understanding?

how verbal and non verbal communication work together


How downward communication plays most important part in raising motivation level of employees working in an organization Explain with example?

== == Q. Which type of communication plays most important part in raising the motivation? Level of employees working in an organization? Your answer must comprise of Arguments with examples. Answer: Downward Communication plays most important part in raising motivation level of employees, because downward communication run from top level of organization to inferior level of organization or workers. This communication is very helpful for raising the total efficiency of an organization, because when elder officers motivate their workers the working level of an employee is very high. e.g. If I (Faisal Qadeer)work in vehicle Spare Parts Shop as supply Keeper, I doing their job on every day regular, if The proprietor of that shop come in ware residence and request me about the information of supply, I give him all information, after analysis of all that information he explain his performance in two type: 1- If my information is perfect his answer is positive. 2- If my information are incorrect his answer is entirely dissimilar can be negative. While workers obtain suitable downward communication from organization, they can be improved motivated and become more proficient. While the workers require clear job guidelines and protection regulations, they also require knowing details about Organizational plan, products, and viewpoint on significant contentious issues. Workers want to know about their reimbursement - health care, indemnity, promotions, pensions, preparation, work atmosphere, retirement, etc. In a way the workers, all the way through their communal stress, force their employer to be responsible for their decisions through valuable downward communication.


Process of business communication?

Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication. Currently, companies in the United States and abroad are working toward the realization of total quality management. Effective communication is the most critical component of total quality management. The manner in which individuals perceive and talk to each other at work about different issues is a major determinant of the business success. It has proven been proven that poor communication reduces quality, weakens productivity, and eventually leads to anger and a lack of trust among individuals within the organization. The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver. The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of the message. The sender's experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. "The written words, spoken words, and nonverbal language selected are paramount in ensuring the receiver interprets the message as intended by the sender" (Burnett & Dollar, 1989). All communication begins with the sender. The first step the sender is faced with involves the encoding process. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as, languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand. When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receivers knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message, is to mentally visualize the communication from the receiver's point of view. To begin transmitting the message, the sender uses some kind of channel (also called a medium). The channel is the means used to convey the message. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms such as memos, letters, and reports. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. For example, when immediate feedback is necessary, oral communication channels are more effective because any uncertainties can be cleared up on the spot. In a situation where the message must be delivered to more than a small group of people, written channels are often more effective. Although in many cases, both oral and written channels should be used because one supplements the other. If a sender relays a message through an inappropriate channel, its message may not reach the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver's understanding. The sender's decision to utilize either an oral or a written channel for communicating a message is influenced by several factors. The sender should ask him or herself different questions, so that they can select the appropriate channel. Is the message urgent? Is immediate feedback needed? Is documentation or a permanent record required? Is the content complicated, controversial, or private? Is the message going to someone inside or outside the organization? What oral and written communication skills does the receiver possess? Once the sender has answered all of these questions, they will be able to choose an effective channel. After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to their own set of experiences in order to make the symbols meaningful. Successful communication takes place when the receiver correctly interprets the sender's message. The receiver is the individual or individuals to whom the message is directed. The extent to which this person comprehends the message will depend on a number of factors, which include the following: how much the individual or individuals know about the topic, their receptivity to the message, and the relationship and trust that exists between sender and receiver. All interpretations by the receiver are influenced by their experiences, attitudes, knowledge, skills, perceptions, and culture. It is similar to the sender's relationship with encoding. Feedback is the final link in the chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action. "Even a lack of response, is in a sense, a form of response" (Bovee & Thill, 1992). Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly. Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message. Feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message. "Feedback plays an important role by indicating significant communication barriers: differences in background, different interpretations of words, and differing emotional reactions" (Bovee & Thill, 1992). The communication process is the perfect guide toward achieving effective communication. When followed properly, the process can usually assure that the sender's message will be understood by the receiver. Although the communication process seems simple, it in essence is not. Certain barriers present themselves throughout the process. Those barriers are factors that have a negative impact on the communication process. Some common barriers include the use of an inappropriate medium (channel), incorrect grammar, inflammatory words, words that conflict with body language, and technical jargon. Noise is also another common barrier. Noise can occur during any stage of the process. Noise essentially is anything that distorts a message by interfering with the communication process. Noise can take many forms, including a radio playing in the background, another person trying to enter your conversation, and any other distractions that prevent the receiver from paying attention. Successful and effective communication within an organization stems from the implementation of the communication process. All members within an organization will improve their communication skills if they follow the communication process, and stay away from the different barriers. It has been proven that individuals that understand the communication process will blossom into more effective communicators, and effective communicators have a greater opportunity for becoming a success.

Related questions

What is the role of Communication in total quality management?

Communication is the life blood of an organization. Communication plays a significant role in connection with quality issues. Communication is an important means of realizing quality. There is strong relationship between good communication and successful quality implementation. Although communication has always been key requirement of good management, it's even more important in the implementation of total quality management (Schmidt and Finnigan). Total quality management depends on communication that flows in all directions up, down and laterally. Internal and external customers have to let know suppliers what they need. Suppliers have to let know their customers what they can realistically provide. IBM is a good example of TQM organization that recognized the importance of communication in its quality attempts. Finally the success of an organization's quality efforts relies largely on focusing on the right objectives and its ability to communicate them to the customers both internal and external. To conclude as stated by American Management Association International, "For total quality to work, communication between all levels in the organization is vital. Because total quality is a game that everyone must play". Thus it's important to note that without effective communication, TQM will not work in an organization.


What is the scope of total quality management?

Total quality management is a business improvement tool. With total quality management businesses can reduce waste and become more competitive.


List of companies using total quality Management?

What companies have implemented Total quality management?


What is the difference between total quality management and total quality marketing?

Total quality marketing is a subset of Total quality management (TQM) If TQM believes that all the management processes are focused on the achievement and improvement of customer satisfaction then total quality marketing is how the marketing department should operate.


What has the author Howard S Gitlow written?

Howard S. Gitlow has written: 'Quality management systems' -- subject(s): Management, Organizational effectiveness, Quality control, Small business, Standards, Total quality management 'Total quality management in action' -- subject(s): Case studies, Total quality management


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The strategic role of IT in business to re engineer total quality management is the combination of information technology and human business strategies. For this to be accomplished, by the IT manager and the supervisor to have good communication skills.


What has the author John S Oakland written?

John S Oakland has written: 'Total quality management' -- subject(s): Quality control, Total quality management


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San Miguel's Corporation's total quality management is their philosophy based management system. Their "TQM" is based on improving productivity.


What has the author Anette von Ahsen written?

Anette von Ahsen has written: 'Total quality management' -- subject(s): Total quality management


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Tqm ,total quality management and stratigic management both are important for any organisation to make qualitative organization top level management have to make stratigis to fulfill the criteria .


What do you mean by total quality management in enterprise?

Total Quality Management (also known as TQM) is a way of managing used by organizations. Total Quality Management is an integration of all the methods and processes in an organization, that are used to improve quality of the organizations services and goods. TQM is basically about quality in all aspects and functions in an organization.