I guess being in the public eye all the time, provides a specific look that everyone must conform to, otherwise people are seen to be 'out-of-fashion' and uncool. Also standing next to your talented famous brother could have something to do with it, trying to emulate his style or being unhappy about how he looked before, and maybe he thought that if he lost weight he would fit in MCR more. However, image is mainly relevant to popularity, these days if you are seen to be skinny, it means you are more attractive and therefore successful - so maybe that's why.
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