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They collect data to learn more about the users. This allows companies to provide users with a more engaging experience of information they are actually interested in.

On other hand they also are able to profit from your personal information, advertisers pay top dollar to advertise to targeted users.

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10y ago
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6mo ago

Social network sites collect user information to personalize the user experience, deliver targeted advertisements, analyze user behavior for market research, and ultimately generate revenue through advertising and data monetization. This data helps them understand user preferences, habits, and interests, allowing them to improve their services and tailor content to individual users.

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Q: Why are social network sites interested in collecting user information?
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