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Most of us feel that Chat Hosting is a boring Job. But the fact is that " Online chat functions appear to be an effective retention tool for online bingo operators ".

THE PSYCHOLOGY ONLINE BINGO

Majority of bingo players are working class women who play the game primarily to socialize with their friends in what they perceive to be a very ‘safe’ environment. Added to that winning money eventually becomes an important motivation,as constant losing leads to the bingo playing ceasing (even if the main reason for playing bingo is sociability).

Research also reported that loneliness and boredom can also be critical factors in why women play bingo. Through the alleviation of boredom, bingo playing leads to the meeting of other like-minded people,and also helps to alleviate the loneliness.Online bingo sites have attempted to facilitate the sociability element by incorporating online chat options; the social rules are different online compared to offline. Whereas in offline bingo chatting is typically forbidden during game play, it is actively encouraged when playing bingo online. Online chat functions appear to be an effective retention tool for online bingo operators, and are specifically aimed at female players.

Online bingo sites tend to target women – particularly because bingo is the only form of gambling where women significantly outnumber men.

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