In the commercial the song was sung by Big Mouth Billy Bass, or at least a cheap knock-off.
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The song is called "We're gonna go fishin'" and it is sung by Hank Locklin. I have downloaded it from 7digital.com. I only found your question because I have been trying to find out who sang it too!
It's pronounced 'base' as in the 'bass' from a subwoofer, not 'bass' as in the fish. If you actually listen to the song you can hear her pronounce it as 'base' (Obviously spelt as 'bass', but with the long A sound.)